Summary
Product manager, Marketing manager, partner manager, client service manager, entrepreneur and mentor. I wore many hats throughout my professional career of 10+ years. Started with managing advertising for brands like LG Mobile phones as well as FMCG brands like “Daawat” while working for Ogilvy group and moved on to managing product design and marketing of telecom products for clients like Airtel , MTV (mobile), Sony Music (mobile) and BSNL. In my later years in Ericsson I’ve managed projects for clients like BSNL by providing end-to-end service for ringback tones.
In my capacity as a co founder of an ethnic jewellery brand I’ve practically run the show as marketer (social media and events), sourcing expert (from various suppliers across India) and also co designer. My expertise and interest in digital marketing lead me to freelance for a bunch of small entrepreneurs. Currently I help new businesses in devising their marketing strategies and manage social media for most.
Work Experience
Freelance Marketer
2015 – present
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Marketing and brand strategy formulation
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Digital strategy formulation and implementation
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End to End service for all marketing needs.
Entrepreneur (E commerce)
2013 – 2015
Co Founded ethnic jewelry brand “Sparkles In My Wardrobe” with retail across a couple of e commerce sites and via social media.
Faculty Business School (Symbiosis & Amity Business School) 2010 – 2014
Sr Product Manager Multimedia – Ericsson India
2007-2010
Product Manager (Digital Media) – Buongiorno India
2006-2007
Product Management Executive – SK WiderThan (Real Music Networks)
2004-2006
Advertising Executive – Ogilvy India
2003-2004